What values and beliefs do you want to show the world? For those brands that begin with the end in mind, let us all be motivated to do some good.

Thursday, November 20, 2008

Walmart to Feed 70 Million

On the good list this holiday season is Walmart with its agreement to donate an estimated 90 million pounds of food annually to Feed America—which translates to approximately 70 million meals.

Produce and deli meats will be among the goods, which will provide those in need with fresh foods. Handling perishables introduces many challenges and the Walmart Foundation announced an additional $2.5 million cash donation to help the hunger-relief organization. The funds will go towards the purchase of refrigerated trucks and improvements to warehouse capacity.

According to the New York Times, the company will not seek a tax deduction for the gift. Walmart is much deserving of this attention—it's good for them (and others too).

Read the NY Times article.

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